Simply Mithai is an innovative enterprise founded by Ambreen, who was inspired by her passion for patisserie and her desire to reinvent traditional mithai. She enrolled in the prestigious LeCordon Bleu program in Chicago and graduated with distinction. Her journey began with creating custom-tailored wedding cakes that were met with resounding success. Driven by a desire to evolve mithai, she set out to remodel the beloved dessert and create meticulously handcrafted treats using only the freshest ingredients. Mithai has always been an integral part of South Asian culture, used to celebrate joyous occasions. However, it was not keeping up with the evolution of our palates or our westernized culture. Simply Mithai’s philosophy is to reinvent and evolve mithai to continue being a cherished part of our traditions. They do this by deconstructing and remodeling traditional mithai, stripping away the excessive sugar and adding generous amounts of love to create a fresher, more modern take on this beloved dessert.

After numerous rounds of taste testing and recipe development, Simply Mithai’s product is finally ready to showcase. The team is confident in their product and believes in presenting the beauty of mithai in its appearance. While the gulab jamun and ladoo remain in their standard appearance, the burfi has undergone a dramatic transformation. It is now offered in contemporary flavors and presented as a luxurious box of chocolates, with each bonbon lovingly hand-painted with burfi as a filling. Simply Mithai creates their paneer in-house for each order to ensure only the freshest and highest quality ingredients are used.

Simply Mithai’s ability to fuse traditional flavors with modern taste has resulted in some of the most popular burfi flavors. The Apple Pie, Strawberry Cheesecake, and Butter Pecan burfi flavors have been a hit with customers, a testament to Simply Mithai’s commitment to quality and innovation. The transformation of the burfi into a luxurious box of chocolates has made it a sought-after gift item, perfect for weddings, festivals, and other celebrations. Simply Mithai’s products are a perfect blend of tradition and modernity, making them a hit with customers.